Project 23.
A more considered online introduction to a private training facility, its coaches and the ways people can train.
A private training facility.
Built around you.
Live website · Coaching imagery and a representative layout excerpt
Bring the coaching experience into the website.
Project 23 is a private training facility offering personal and group training. The website refresh presents the coaching team, explains the available options and helps prospective members find the right next step.
More clarity. More character.
The refreshed website uses existing gym imagery and video, clearer coaching information and a more consistent layout. Trainer profiles, testimonials and stronger calls to action help bring the people and experience to the foreground.
A stronger introduction
Video-led direction, photography and a distinctive blue accent establish the feel of the facility.
Clearer coaching choices
Consistent imagery and information make the different options easier to explore.
Care on smaller screens
Attention to image crops, readable text and the mobile journey through the page.
Refined, responsive and live.
The refreshed Project 23 website is now live, bringing together the coaching offer, the people behind it and a clearer route to getting in touch. The design was refined through feedback on the visual direction and mobile experience.
Visit Project 23What could your website become?
Let’s talk about your business and the experience it needs.
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